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Dr Mark Woodroffe

Profile summary

Professional biography

Dr Mark Woodroffe is Head of Department, Computing and Communications, The Open University. He completed his PhD in Artificial Intelligence at the University of Essex, UK and has taught both undergraduate and postgraduate Computing students for the past 27 years.

Research interests

Mark's current research is in the area of novice interaction design behaviour.

Teaching interests

Mark chaired the production of the postgraduate module: M873 User Interface Design and Evaluation. He is currently a module team member for M364 Fundamentals of Interaction Design, and part of the team producing TM356 Interaction Design and User Experience.

Externally funded projects

Novice interaction designers' behaviour in different cultures. (XC-10-070-HS)
RoleStart dateEnd dateFunding source
Co-investigator01 Oct 201131 Mar 2013LEVERHULME The Leverhulme Trust

In this project we will study the design activities of UK and Botswana students through constrained tasks and longitudinal observation, identifying differences and suggesting techniques to encourage and support the development of creative, reflective and independent design strategies that are sympathetic to the African context. We will compare the design strategies adopted by UK and Botswana students, and will suggest simple techniques that Botswana students may be taught to encourage and develop reflective thinking. This will have an immediate impact on the OU’s current module as well as future design modules. With the support of Botho College’s senior staff we will also disseminate our findings to educational policy makers within Botswana as a first step in producing a more practical and lasting impact on interaction design education in Southern Africa.


Socio-cultural factors and capacity building in Interaction Design: results of a video diary study in Botswana (2020-03)
Sharp, Helen; Lotz, Nicole; Mbayi-Kwelagobe, Letsema; Woodroffe, Mark; Rajah, Dino and Turugare, Ranganai
International Journal of Human-Computer Studies, 135, Article 102375

User Interface Design and Evaluation (2005)
Stone, Debbie; Jarrett, Caroline; Woodroffe, Mark and Minocha, Shailey
Morgan Kaufmann Series in Interactive Technologies
ISBN : 978-0-12-088436-0 | Publisher : Morgan Kaufman | Published : San Francisco

Framing behaviours in novice interaction designers (2014-06)
Lotz, Nicole; Sharp, Helen; Woodroffe, Mark; Blyth, Richard; Rajah, Dino and Ranganai, Turugare
In : DRS 2014: Design's Big Debates. (16-19 Jun 2014, Umeå, Sweden) (pp. 1178-1190)

A protocol study of novice interaction design behaviour in Botswana: solution-driven interaction design (2013-09)
Sharp, Helen; Lotz, Nicole; Blyth, Richard; Woodroffe, Mark; Rajah, Dino and Ranganai, Turugare
In : BCS HCI Conference 2013 (9-13 Sep 2013, London)

Co-evolving problems and solutions: The case of novice interaction designers in Botswana and the UK (2013-08)
Lotz, Nicole; Sharp, Helen; Woodroffe, Mark; Richard, Blyth; Rajah, Dino and Ranganai, Turugare
In : IASDR (26-30 Aug, Tokyo, Japan) (pp. 1004-1015)

A frame signature matrix for analysing and comparing interaction design behaviour (2012-09)
Blyth, Richard; Schadewitz, Nicole; Sharp, Helen; Woodroffe, Mark; Rajah, Dino and Turugare, Ranganai
In : BCS HCI Conference (12-14 Sep 2012, Birmingham)