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Mr Daniel G Cabrero

Daniel G. Cabrero, Research Associate, Agile Research Network, The Open University

Profile summary

  • Research Staff
  • Research Associate
  • Faculty of Science, Technology, Engineering & Mathematics
  • School of Computing & Communications
  • daniel.cabrero

Professional biography

Daniel G. Cabrero is a multidisciplinary social and computer scientist working as a Research Associate at the Faculty of Science, Technology, Engineering and Mathematics at The Open University (OU).

His role revolves as part of the Agile Research Network, a collaborative venture between OU and the University of Central Lancashire, supported by the Agile Business Consortium, and where research on IT & Business Agile Transformation is at the core of their efforts ( /

Working life for Daniel begun in his early youth as a carpenter at his family’s business in Spain ( Here he developed an initial sense of responsibility, entrepreneurship, ‘making’, and a business acumen.

In 2003 he moved to London, where he got academically trained (i.e. BA(Hons) & MA) and pragmatically accomplished as a scriptwriter, director and producer of fictional and documentary films. Some of such productions can be found (and purchased) on

His career as a computer scientist began in 2011 by freelancing for an organisation in Miami, US –in the fields of marketing, communications & technology. This led him to return to the UK to train in web design first, and then as a computer scientist by gaining funding to carry out a PhD focused on personas within the disciplines of Human–Computer Interaction and Interaction Design.

Daniel’s PhD thesis is on “User-Created Personas” (UCP). These are personas developed within Human-Centred Design as a philosophy and enclosed in a Participatory Design (PD) framework. Ultimately, UCP enables the elicitation of Usability & User Experience (UX) requirements for the design of technologies (

During his PhD, Daniel was a visiting fellow researcher and a part-time Lecturer at the Namibia University of Science and Technology (NUST) in Windhoek, Namibia. It is in Namibia that he studied the way the persona artefact differs across ethnic groups in pastoral and urban settings, and where he found that the ‘universal’ convention of persona holds flaws, at least, when explored outside dominant settings (aka the West).

Right before joining OU, he was Vice-President Advanced UX at Human Factors International, India division. It is here he got pragmatically introduced to the Agile methodology, while working as a UX consultant for a large-scale financial institution in Johannesburg, South Africa.

Agile is what he is currently researching upon as part of his role at OU.


- BA(Hons) Media Studies & Video Production, Thames Valley University (current University of West London)

- MA in Scriptwriting, Goldsmiths’ College (University of London)

- PhD, University of West London

Research interests

The Humanities applied to the representation of laypeople in technology design (aka User-Created Persona artefacts through a Human-Centred Design philosophical approach);

Agile transformation in IT & organisations;

Stakeholder empowerment via Participatory Design methods;

User Experience;

The intersection in between all the above.

Teaching interests

Agile transformation in IT & organisations; Humanities applied to the representation of laypeople in technology design; Stakeholder empowerment via Participatory Design methods; User Experience.


Promoting Entrepreneurship amid Youth in Windhoek’s Informal Settlements: A Namibian Case (2017)
Winschiers-Theophilus, Heike; Cabrero, Daniel G.; Chivuno-Kuria, Shilumbe; Mendonca, Hedvig; Angula, Shetuyene S. and Onwordi, Lisa
Science, Technology and Society, 22(2) (pp. 350-366)
The Summer of Code: Assisting distance-learning students with open-ended programming tasks (2018)
Smith, Neil; Richards, Mike and Cabrero, Daniel G.
In : 23rd Annual Conference on Innovation and Technology in Computer Science Education (ITiCSE ’18) (1-4 Jul 2018, Larnaca, Cyprus)
Reconceptualising Personas Across Cultures: Archetypes, Stereotypes & Collective Personas in Pastoral Namibia (2016)
Cabrero, Daniel G.; Winschiers-Theophilus, Heike and Abdelnour-Nocera, José
In : 10th IFIP WG 13.8 International Conference, CaTaC 2016 (15-17 Jun 2016, London, United Kingdom) (pp. 96-109)
A Critique of Personas as representations of "the other" in Cross-Cultural Technology Design (2016)
Cabrero, Daniel G.; Winschiers-Theophilus, Heike and Abdelnour-Nocera, José
In : Proceedings of the First African Conference on Human Computer Interaction (21-25 Nov 2016, Nairobi, Kenya) (pp. 149-154)
Indigenous Knowledge for Wikipedia: A Case Study with an OvaHerero Community in Eastern Namibia (2016)
Gallert, Peter; Winschiers-Theophilus, Heike; Kapuire, Gereon K.; Stanley, Colin; Cabrero, Daniel G. and Shabangu, Bobby
In : Proceedings of the First African Conference on Human Computer Interaction (21-25 Nov 2016, Nairobi, Kenya) (pp. 155-159)
Gumzo: New Dialogues for HCI (2016)
Walton, Marion; Venter, Anja; Reitmeyer, Thomas; Molapo, Maletšabisa and Cabrero, Daniel G.
In : Proceedings of the First African Conference on Human Computer Interaction (21-25 Nov 2016, Nairobi, Kenya) (pp. 276-280)
A hermeneutic inquiry into user-created personas in different Namibian locales (2016)
Cabrero, Daniel G.; Winschiers-Theophilus, Heike; Abdelnour-Nocera, Jose and Kapuire, Gereon Koch
In : Proceedings of the 14th Participatory Design Conference (15-19 Aug 2016, Aarhus, Denmark) (pp. 101-110)
HCI Within Cross-Cultural Discourses of Globally Situated Rhetorical and Etymological Interactions (2016)
Cabrero, Daniel G.; Lopes, Arminda Guerra and Barricelli, Barbara Rita
In : International Conference on Cross-Cultural Design (17-22 Jul 2016, Toronto, ON, Canada) (pp. 16-25)
A UX and Usability expression of Pastoral OvaHimba: Personas in the Making and Doing (2016)
Cabrero, Daniel G.; Kapuire, Gereon Koch; Winschiers-Theophilus, Heike; Stanley, Colin and Abdelnour-Nocera, Jose
In : Proceedings of the 2nd International Conference in HCI and UX Indonesia 2016 (13-15 Apr 2016, Jakarta, Indonesia) (pp. 89-92)
User-Created Personas – A Micro-cultural Lens into Informal Settlement’s Youth Life (2015)
Cabrero, Daniel G.; Winschiers-Theophilus, Heike and Mendonca, Hedvig
In : 4th IFIP 13.6 Working Conference, HWID 2015 (25-26 Jun 2015, London, UK) (pp. 57-70)
Framing Technology Design in Ubuntu (2015)
Kapuire, Gereon Koch; Cabrero, Daniel G.; Stanley, Colin and Winschiers-Theophilus, Heike
In : Proceedings of the Annual Meeting of the Australian Special Interest Group for Computer Human Interaction (07-10 Dec 2015, Parkville, VIC, Australia) (pp. 212-216)
User-created persona: Namibian rural Otjiherero speakers (2015)
Cabrero, Daniel G.
In : Proceedings of the 33rd Annual International Conference on the Design of Communication (16-17 Jul 2015, Limerick, Ireland) (pp. 1-6)
Participatory design of persona artefacts for user eXperience in non-WEIRD cultures (2014)
Cabrero, Daniel G.
In : Proceedings of the 13th Participatory Design Conference (06-10 Oct 2014, Windhoek, Namibia) (pp. 247-250)

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